CASE STUDY:
Active Adventures
SERVICES:
Logo design, brand identity, colour direction, illustration, brand pattern, social media templates, brand guidelines, leaflet design, signage
OVERVIEW:
Active adventures is a new summer holiday camp, rooted in outdoor adventure. They provide unforgettable summer holiday experiences, where children’s safety is always top priority. The team asked me to create a brand identity that clearly reflects their mission and values.
THE OUTCOME
I developed a complete brand identity for Active Adventures, including a logo suite, colour palette, typography, brand pattern, social media templates, signage, and banners.
The logo design blends safety, nature, and activity within a tomahawk target shape—bold, unique, and instantly memorable, much like the camp itself. A clean typography style keeps the spotlight on action-driven imagery, while custom illustrations form a versatile brand pattern that enhances social media and print materials.
The result is a strong, cohesive identity that captures the spirit of adventure while reassuring parents of the camp’s professionalism and care.
