Hi, I'm Jo
A freelance graphic designer specialising in brand identity, campaigns and editorial design for busy marketing and communications teams.
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With over 20 years' experience, I help organisations communicate clearly through thoughtful design. From campaigns and reports to brand identities and everyday marketing materials, I love bringing ideas to life in a way that's engaging, practical and easy to understand.
Good design should do more than just look good…
Good design should do more than just look good. It should help people understand your message, engage with what you're saying and feel confident taking the next step.
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That’s why every project is built with clarity, creativity and real-world use in mind, whether it’s a campaign identity, annual report, event branding or a full set of marketing materials.
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Whether I'm supporting a one-off project or working with a team every month, my goal is always the same: to make the design process feel straightforward, collaborative and enjoyable.
Where it all started
Before starting Jo Barden Design in 2021, I spent eight years working in-house for The Scouts, the UK’s largest youth movement. During that time, I led design across national campaigns, publications, events, programmes and strategic initiatives, helping communicate with hundreds of thousands of young people, volunteers and supporters across the UK
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Since becoming independent, I’ve continued to work closely with The Scouts on major projects, giving me more than 12 years of experience supporting one of the UK’s most recognised and trusted organisations.
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Earlier in my career, I worked with leading architecture practices in London, designing presentations, reports and bid documents that turned complex information into clear, engaging communications.
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Together, these experiences shaped the way I work today, combining strategic thinking, clear communication and thoughtful design to help organisations connect with their audiences.
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Whether I’m designing an annual report, campaign, presentation or brand identity, my focus is always the same: creating work that is purposeful, engaging and built for real-world use.
Inspired by people, places and storytelling
When I'm away from my desk, you'll usually find me outdoors, sketching ideas, exploring new places or noticing the little details that make great design feel memorable. Illustration, typography and visual storytelling continue to inspire the way I approach every project.
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I believe the best creative work comes from strong relationships, honest collaboration and understanding the people you’re designing for.