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CASE STUDY:

The Jungle

SERVICES:

Brand identity | Logo design

OVERVIEW:

The Jungle is a plant nursery specialising in every plant you can think of. They have finally progressed from selling from an Instagram account, run by two best friends to opening their very own shop and were looking for a branding solution to make their business stand out from their competitors.

THE OUTCOME

To make this brand stand out, I chose a bright and bold colour palette consisting of green, yellow, orange and pink, taking inspiration from vibrant plants. The typeface has organic, rough edges and the movement within the characters’ heights adds a sense of growth. The energetic colour palette paired with the layered illustrations invites you to explore The Jungle further.

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