CASE STUDY:
Triple birthday badges
SERVICES:
Illustration, brand pattern, social media templates
OVERVIEW:
Scouts are celebrating three milestone birthdays in 2026. 5 years since the launch of Squirrels, 40 years of Beavers and 110 years of Cubs. To mark these anniversaries, they needed commemorative badge design that would work across all three Sections.
The challenge was to create a single badge design that felt appropriate for a wide age range, from Squirrels aged 4 to Cubs aged 10, while remaining small enough to sit comfortably on uniform.
The design needed to feel celebratory and special, without becoming too childish or overly complex, and to sit confidently alongside existing Scout badges
THE OUTCOME
A simplified graphic style and limited colour palette were used to ensure the badge reproduced well in embroidery, while still feeling bold and celebratory. The final design balances playfulness with structure, allowing it to feel engaging for younger members without alienating older sections.
The badge design provides a unifying visual for the three anniversaries, giving each Section a shared moment of celebration while respecting their individual identities. The design works across the three uniforms colours, feels special enough to mark a milestone, and has been created to stand the test of time as a keepsake.
The designs were developed within the brand guidelines and with embroidery production in mind, ensuring clarity and consistency across manufacture. Whilst being adaptable to work across a range of merchandise from social media, hoodies, t-shirts, woggles (they're what keeps a Scout neck scarf together for non-Scouty folk) to banners, and flags.
