CASE STUDY:
Your voice 25
SERVICES:
Logo design, brand identity, colour direction, icons, brand pattern, social media templates, brand guidelines, signage, presentation deck
OVERVIEW:
Scouts UK needed a bold and meaningful brand identity for Your Voice 25, a youth-led forum aimed at amplifying the voices of young people within the movement. The brand needed to reflect a sense of opportunity, inclusion, and empowerment—offering young people a safe and engaging space to shape the future of Scouting.
The Approach
The visual identity was centred around the concept of collective voice and ripple effect. I developed a logo inspired by the shape of an arch—symbolising a gathering of people, unity, and outward momentum. The arch form also evokes a projecting voice and the inclusive nature of the forum, creating a sense of belonging and support.
The colour palette was drawn from the core Scouts brand, to feel bright, energetic, and youth-focused. To enhance the visual language, I created a suite of custom icons and speech bubble graphics that could be used dynamically across various touchpoints, from social media to signage.
THE OUTCOME
The result was a flexible and expressive identity system that visually reinforces the mission of Your Voice 25: to bring together young people from across the UK, empower them to exchange ideas, and co-create the future of the movement. I delivered mock-ups and branded templates for digital and print use, including presentations, event signage, and social assets—ensuring consistency and impact throughout the campaign.
