The outcome
After presenting four unique design concepts to the UK Contingent’s Youth Shaped Team, Scouts staff and members of the UK Contingent Volunteer Team. A wide range of relevant stakeholders were consulted, including those from faith communities, to ensuring the visual identity aligned seamlessly with the UK Contingent’s core brand values.
To increase youth involvement, over 250 young people under the age of 24 from across the Scout Movement participated in a social media consultation, voting on their favourite design concept and playing a direct role in shaping the visual brand for the UK Contingent at the 2019 World Scout Jamboree.
The winning design? A striking Siberian tiger – South Korea's national animal – symbolising strength, courage and cultural connection. I bought the concept to life with a full suite of brand assets, including primary and secondary logos, a custom brand pattern, colour palette, signage mockups and full brand guidelines.
Scouts contacted me to create the brand identity for the World Scout Jamboree 2019 UK Contingent. The brand identity was to represent the UK at the World Scout Jamboree, and needed to be modern and relevant to Young People aged 14-18. To inspire, engage and support leaders and participants in making this a fantastic experience. While also incorporating a reference to the three hosting nations, America, Canada and Mexico.
World Scout Jamboree Korea
Services:
Logo design | Brand identity
