TECgirls Take Flight Festival
Branding a festival that inspires future innovators
SERVICES:
Event identity, Marketing design, Map illustration, Animation, Social media assets
OVERVIEW:
TECgirls is a not-for-profit organisation dedicated to inspiring girls to explore opportunities in science, technology, engineering and creative industries. Their annual Take Flight Festival brings together industry professionals, educators and young people for a day of hands-on workshops, inspiring speakers and interactive experiences, all designed to build confidence and spark curiosity about future careers.
Partnering with the TECgirls team, and working with their existing brand, I developed the event identity and marketing materials for their annual Take Flight Festival. Developing a bold, energetic visual style created to capture the excitement of aviation and aerospace and celebrating ambition and possibility. The identity was designed to appeal to young audiences yet still remain flexible across a wide range of printed and digital applications, helping create a memorable experience throughout the event.
THE OUTCOME
The final event identity brought the festival to life through vibrant colours and gradients. Using low-fi cutout style imagery for a young target audience, and expressive graphic elements inspired by flight, movement and exploration. Alongside the festival identity, I designed the magazine cover, event map, supporting graphics for use across social media to creatine a consistent visual language across every touchpoint, and an animated design leaflet to bring the event to life.
The result is a confident and engaging brand that reflects TECgirls' mission to inspire the next generation of innovators, encouraging more young girls to see themselves in careers across aviation, aerospace, engineering and beyond.
