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Active Adventures Holiday Club logo, over a photo of a field.

Wildbounds adventure guides

Editorial design for a wild camping outdoor adventure guides.

SERVICES:

Editorial design, Icon design

OVERVIEW:

Wildbounds is an outdoor retailer and wellbeing company dedicated to helping people reconnect with nature through adventure and time spent outdoors. They approached me to design a series of DigiBooks focused on wild camping locations across the UK.

The aim was to create a digital guide that would inspire people to explore some of the UK’s most beautiful landscapes while providing practical information to help them plan their next trip. Each DigiBook highlights a specific region, combining location insights, guidance and local knowledge to encourage responsible outdoor adventures.

Concept: Tom Oswald
Editorial: Aila Taylor and Matt Jones
Photography: Aila Taylor and Tom Staveley

THE OUTCOME

Partnering with the adventurous folk at WildBounds, the DigiBook series is designed to inspire exploration while providing clear, accessible information to help readers confidently plan their next outdoor adventure.

The DigiBooks features a minimal design with striking landscape photography creating a visually engaging guide that encourages readers to explore further. The large, immersive imagery introduces each region, showcasing dramatic scenery and setting the tone for adventure. These moments of visual storytelling are balanced with a structured layout that makes the content easy to scan and digest, allowing readers to quickly find key information such as locations, routes and practical tips.

https://wildbounds.com/

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