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Creative support for marketing and communications teams

From campaigns and editorial to event branding and everyday design support, I help you communicate clearly, engage your audience and keep projects moving.

✏︎ VISUAL COMMUNICAIONS ✏︎ EDITORIAL & PUBLICATION DESIGN ✏︎ BRANDING & IDENTITY ✏︎ CAMPAIGN STRATEGY

Featured work for purpose-driven brands

20+ years creating brands, campaigns and communications that connect with people.

Kind words from clients

"I’ve had the pleasure of working with Jo on numerous design projects over the past two years. She is a brilliant creative who consistently delivers great work. She excels at brand design and has successfully created many large-scale campaigns for Scouts. Jo is also highly organised, calm, patient and develops good working relationships with everyone. A lovely person and brilliant designer."

Maria Timotheou

Creative Lead - Scouts

"I was fortunate enough to work with Jo across a number of campaigns supporting the growth and development of Scout Adventures. Jo’s creative flair and understanding of audience segmentation resulted in exciting, innovative and user focused solutions. Jo goes beyond responding to the requirements of a creative briefs. She interprets and presents ideas that consciously challenge the status quo."

Lyndsey Nassim

Head of Marketing - CQI

"We really enjoyed working with Jo on our recent project. She went above and beyond to deliver exceptional work within a very tight deadline. Jo kept us informed every step of the way and gave us complete confidence throughout the project. We couldn't be happier with the final deliverables and would highly recommend her to anyone looking for a talented, reliable, and professional partner."

Jade Colton

Marketing Manager - TECgirls

"I worked closely with Jo, on a pitch document for a new partnership for Scouts. Jo was extremely helpful in all aspects and took on board all of our briefing notes, our feedback and our amendments to ensure we had a really professional looking document, in line with our brand and yet it stood out from our usual documents. Speediness of replies, patience with our changes and all round professionalism were the hallmarks of working with Jo and I would recommend her to others. I look forward to working with her again."

Kathy O'Brien

Head of Corporate Partnerships - Scouts

"Working with Jo is always rewarding. Not only is she a brilliant creative, most importantly she’s a fantastic listener too. She interprets briefs in imaginative and unexpected ways that still meet our objectives. Her research and lateral thinking are second to none. (Often there are too many good things to choose from!) Jo’s calm, good-humoured approach, and clear thinking means that we find solutions in a spirit of collaboration and practically. Highly recommended."

Chris James

Head of Brand - Scouts

When your internal team is stretched, you don't just need a temporary fix. You need a reliable creative partner who understands your world. With two decades of design experience across the charity, youth, and education sectors, I don't just execute briefs. I help shape them into clear, accessible, and high-performing visual communications.

Don't just get projects across the finish line, elevate them

What you can expect from working together

Clear, engaging materials that help organisations communicate with confidence.

Every project we shape together is designed to be:

  • Clear and easy to navigate  
    (so your audience immediately gets the message)

  • Designed to capture attention 
    (making an instant, lasting impression)

  • Accessible for a wide audience
    (ensuring your mission excludes no one)

  • Consistent with your brand
    (protecting your identity across every touchpoint)

  • Ready for print and digital use
    (flawless execution, every time)

Hi, I'm Jo

An independent graphic designer and creative partner based in Essex, working across London and beyond. I support marketing and communications teams with thoughtful design that communicates clearly, strengthens brands and helps keep projects moving.

I work alongside your team, taking the time to get to know your brand, your audience and how you like to work. That means you'll have the consistency and reliability of someone who understands your organisation, with the flexibility of an independent designer.

 

Together, we can create engaging branding, campaigns, and digital and print materials that connect with your audience and bring your big ideas to life.

Jo Barden, graphic designer, smiling in her home studio

Who i work with

The sectors I design for the most

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Youth organisations​

Engaging young audiences through playful, meaningful design.

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Education teams

Communicating ideas through clear, creative design that captures young people’s imagination.

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Outdoor brands

Building bold, recognisable identities that inspire people to get outside and discover more.

Let’s map out your next creative adventure

Got a project in mind? I’d love to hear about it.

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